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Portfolio of work

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KUKUI MY GARAGE

Rapid development of a customer-focused vehicle service portal for automotive repair shops

New product design focused on usability and adaptability for the central hub for KUKUI's automotive repair shop customers to manage their vehicle appointments and service recommendations.

KUKUI

Revitalized visual identity and streamlined UX/product marketing for a leading automotive SAAS company

Rejuvenated the brand's visual identity and optimized UX and product marketing to substantially elevate website conversion rates and strengthen customer interaction.

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DESIGN MILK

Mobile-first unification of a disjointed editorial and e-commerce brand in the design space

Drove an 81% decrease in mobile bounce rate and 32% increase in revenue

OPEN BANKING SOLUTIONS

Rebranded and repositioned banking software into Fintech for U.S. launch

An established Latin American banking brand needed help with branding and website to speak to the US market.

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ARI NETWORK SERVICES

Modernization and simplification of legacy SAAS website serving 8 vertical markets

Smarter CTAs and improved UX measurably improved flows for prospects and customers

STACKSOURCE

Designing a better way to communicate a difficult UVP in commercial real estate lending

Misleading prospects on the regular about how the product works, updating overall style so the brand looked like the fintech they are and simplifying and expanding the IA where it made sense.

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NICKI LOCK

´╗┐PITTSBURGH

UX/UI designer with 20+ years experience solving problems with design thinking. Also, bikes, dogs, snacks and naps.

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