Drove an 81% decrease in mobile bounce rate and 32% increase in revenue
An established Latin American banking brand needed help with branding and website to speak to the US market.
Smarter CTAs and improved UX measurably improved flows for prospects and customers
Misleading prospects on the regular about how the product works, updating overall style so the brand looked like the fintech they are and simplifying and expanding the IA where it made sense.
UX/UI designer with 20+ years experience solving problems with design thinking. Also, bikes, dogs, snacks and naps.
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