Creative Direction / Strategy / UX / Web Design
Creative Direction / Strategy / UX /
KUKUI, a longstanding CRM, website, and digital marketing provider for automotive repair shops dominated the industry for over a decade. However its brand and market perception was growing increasingly outdated among a wave of new competitors. So I was called upon to modernize the look and feel of the brand, and ended up also performing a strategic overhaul of their product marketing approach to stay competitive and relevant in the evolving market.
01 / USER EXPERIENCE
02 / BRANDING
03 / TRAFFIC & CONVERSIONS
I was responsible for everything from research evaluation to product marketing and UX strategy collaboration with the marketing team, plus information architecture, wireframing and the full visual design.